Qualitative research

Qualitative research is used to gain insight in the nature and meaning of phenomena. It is distinguished from quantitative research which is only capable to determine how often preconceived phenomena occur. Anthropology boasts a long tradition of qualitative research. Its 'ethnographical method', meanwhile very popular among other scientists like sociologists and psychologists, consists of a long-term participation to the daily life of a community or other kind of group. Information is gathered by flexible ('explorative') use of various techniques such as observation, surveys and interviews. Particularly useful for research on ethnographic nature are techniques like photo/video elicitation, mental mapping, pile sorting and transect inventories.

More information on qualitative research can be found on www.socialresearchmethods.net

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